Fitness Apie is an independent fitness publication built on one standard: if we can’t back it up, we don’t publish it.
Since 2016, we have helped readers train smarter with evidence-based exercise guides, nutrition and supplement breakdowns, and straight answers to real training questions. Every health claim on this site links to its source, so you never have to take our word for it.
Our Mission
The fitness industry profits from confusion. Conflicting advice, exaggerated claims, and products that promise everything keep people stuck instead of stronger.
Our mission is the opposite: make trustworthy fitness information free and readable for everyone. We read the research, test what we can in the gym, and translate it into plain English.
Our Story
Fitness Apie was founded in 2016 by James Gross, a lifelong lifter who was tired of watching beginners get lost in bad advice. What started as a small collection of training guides has grown into a fitness resource read around the world.
Today the site runs as a small editorial team under James’s direction. Different hands research, write, and edit, but every article passes the same review process before it reaches you.
We stay deliberately small. A tight team that trains, reads the research, and answers to readers beats a content factory chasing clicks.
Meet the Team
James Gross
Founder & Editor
James is a lifelong lifter who founded Fitness Apie in 2016. He sets the editorial direction and reviews every article before it publishes.
Shayla Whitters
Fitness Writer
Shayla writes many of our healthy lifestyle and wellness guides. Her focus is turning research into routines readers can actually stick to.
Kevin Jones
Fitness Writer
Kevin turns dense sports-science research into plain-English training advice. If an article makes a complicated topic feel simple, there is a good chance he wrote it.
What We Cover
We focus on four areas and go deep in each of them:
- Exercises and workouts: step-by-step form guides, muscle breakdowns, and training plans for the gym and home.
- Nutrition and supplements: what to eat and what to skip, with special depth on supplements and what the research actually supports.
- Healthy lifestyle and wellness: recovery, sleep, healthy recipes and the everyday habits that carry your training results into the rest of your life.
- Fitness questions, answered: direct, sourced answers to the questions lifters really ask, including the myths the industry keeps recycling.
If a topic falls outside those areas, we leave it to sites that know it better. Depth beats breadth.
How We Create Our Content
Research comes first
Every article starts with the primary literature. We draw on sources such as PubMed and peer-reviewed journals, position stands from the International Society of Sports Nutrition (ISSN), and guidelines from certifying bodies like the National Academy of Sports Medicine (NASM) and the American Council on Exercise (ACE), and many more sources of trust.
When we state a number, a dose, or a study result, the citation is in the article’s References section. You can click through and check the original source yourself.
Written by people who train
Research tells you what works on average. Training tells you what it feels like on rep eight.
Our team tests the movements we write about, which is why our form cues and mistake breakdowns read like a spotter talking you through a set, not a textbook. If we would not run a workout ourselves, we don’t recommend it to you.
Reviewed, updated, and corrected
Fitness science moves, and our articles move with it. We revisit our most-read guides on a rolling schedule, update them when new research changes the picture, and display the last-updated date on the page.
When we get something wrong, we fix it and say so. Corrections are a feature of honest publishing, not an embarrassment.
Our Editorial Principles
- Accuracy over speed: We would rather publish late than publish wrong.
- Sources you can check: Health claims link to primary research, not to another blog quoting a blog.
- Independence: Advertisers never see, shape, or approve our content before it goes live.
- Honesty about our limits: We are fitness writers and lifelong lifters, not physicians. When a question needs a doctor, we say so.
A Note on Health
Fitness Apie provides general fitness information, not medical advice. Talk to a physician before starting a new supplement, diet, or training program, especially if you have an existing health condition or take medication.
Get in Touch
Reach us through our contact page or by email at [email protected]. We usually reply within a few business days.
Thanks for reading. Now go train.